Fortifying Flour
to Reduce Anaemia
Fortifying Flour
to Reduce Anaemia
Fortifying Flour
to Reduce Anaemia
Proudly supported by
20M+
beneficiaries reached
per month
20M+
beneficiaries reached
per month
30%
reduced risk
of anaemia
30%
reduced risk
of anaemia
16.5x more
cost-effective than
direct cash transfers
16.5x more
cost-effective than
direct cash transfers
We envision a world where everyone has access to the nutrients they need to survive and thrive.
Fortify Health's mission is to eliminate iron-deficiency anaemia in India by making fortified wheat flour the standard, not the exception.
We envision a world where everyone has access to the nutrients they need to survive and thrive.
Fortify Health's mission is to eliminate iron-deficiency anaemia in India by making fortified wheat flour the standard, not the exception.
2 in 3
children under 5 affected
NFHS-5
1 in 2
pregnant women affected
NFHS-5
Scale of the Problem
Anaemia is one of
India’s most persistent
public health challenges
Hundreds of millions of people in India live with
anaemia, a hidden form of malnutrition that drains energy,
slows children's growth and learning, and puts pregnant
women at risk of life-threatening complications.
1 in 2
pregnant women affected
NFHS-5
2 in 3
children under 5 affected
NFHS-5
2 in 3
children under 5 affected
NFHS-5
1 in 2
pregnant women affected
NFHS-5
Scale of the Problem
Anaemia is one of
India’s most persistent
public health challenges
Hundreds of millions of people in India live with
anaemia, a hidden form of malnutrition that drains energy,
slows children's growth and learning, and puts pregnant
women at risk of life-threatening complications.
1 in 2
pregnant women affected
NFHS-5
2 in 3
children under 5 affected
NFHS-5
2 in 3
children under 5 affected
NFHS-5
1 in 2
pregnant women affected
NFHS-5
Scale of the Problem
Anaemia is one of
India’s most persistent
public health challenges
Hundreds of millions of people in India live with
anaemia, a hidden form of malnutrition that drains energy,
slows children's growth and learning, and puts pregnant
women at risk of life-threatening complications.
1 in 2
pregnant women affected
NFHS-5
2 in 3
children under 5 affected
NFHS-5
HOW WE HELP
HOW WE HELP
HOW WE HELP
The solution already exists:
The solution already exists:
The solution already exists:
Fortification
Fortification
Fortification
By adding a small amount of iron, folic acid and vitamin B12
to wheat flour at the mill, we can reduce anaemia at scale
with no behaviour change required for families.
By adding a small amount of iron, folic acid and vitamin B12
to wheat flour at the mill, we can reduce anaemia at scale
with no behaviour change required for families.
By adding a small amount of iron, folic acid and vitamin B12
to wheat flour at the mill, we can reduce anaemia at scale
with no behaviour change required for families.
Text
$0.16
$0.16
$0.16
Approximate cost of fortification
per person per year
Approximate cost of fortification
per person per year
~30%
~30%
~30%
Reduction in anaemia risk
at the population level
Reduction in anaemia risk
at the population level
Hassle-free
Hassle-free
Hassle-free
for mills, partners
and beneficiaries
How we change lives
through fortification
How we change lives
through fortification
We Equip
We Equip
We give flour mills across India
everything they need to fortify
their flour at scale: premix,
equipment, testing, and training.
We give flour mills across India
everything they need to fortify
their flour at scale: premix,
equipment, testing, and training.
We give flour mills across India
everything they need to fortify
their flour at scale: premix,
equipment, testing, and training.
Mills Fortify
Mills Fortify
Our partner mills add essential
nutrients to the wheat flour
they already produce.
Our partner mills add essential
nutrients to the wheat flour
they already produce.
Our partner mills add essential
nutrients to the wheat flour
they already produce.
Millions Thrive
Millions Thrive
Fortified flour reaches the open
market, where people every month
can access more nutritious flour
without changing their behaviour.
Fortified flour reaches the open
market, where people every month can access more nutritious flour without changing their behaviour.
Fortified flour reaches the open
market, where people every month
can access more nutritious flour
without changing their behaviour.
OUR OPEN MARKET IMPACT
OUR OPEN MARKET IMPACT
Our fortification model is proven, hassle-free, and reaching millions
Our fortification model is proven, hassle-free, and reaching millions
Our fortification model is proven, hassle-free, and reaching millions
$0.00
$0.00
$0.00
per person per year to provide fortified flour
per person per year to
provide fortified flour
0M+
0M+
0M+
people reached per month with fortified flour
>0%
>0%
>0%
of packaged wheat flour market is now fortified
of the wheat flour market
is now fortified
0.0x
0.0x
0.0x
more effective than equivalent cash transfers
Calculated from baseline anaemia YLD rates, beneficiary reach, and a 30% anaemia risk reduction. See full impact →
Calculated from baseline anaemia YLD rates, beneficiary reach, and a 30% anaemia risk reduction. See full impact →
OUR PARTNERSHIP IMPACT
OUR PARTNERSHIP IMPACT
Our partnerships bring fortified flour to India’s most vulnerable
Our partnerships bring fortified flour to India’s most vulnerable
Our partnerships bring fortified flour to India’s most vulnerable
Some of the people most affected by anaemia — children in school meal programmes, workers in industrial canteens, families in underserved communities — aren't reached through the open market alone. Our partnerships are built specifically to reach them.
Some of the people most affected by anaemia — children in school meal programmes, workers in industrial canteens, families in underserved communities — aren't reached through the open market alone. Our partnerships are built specifically to reach them.
Some of the people most affected by anaemia — children in school meal programmes, workers in industrial canteens, families in underserved communities — aren't reached through the open market alone. Our partnerships are built specifically to reach them.
Meet a few of our impactful partners:
Meet a few of our impactful partners:
Meet a few of our impactful partners:
The Akshaya Patra Foundation, Gujarat
The Akshaya Patra Foundation, Gujarat
The Akshaya Patra Foundation, Gujarat
We partnered with The Akshaya Patra Foundation, Gujarat, to bring fortified flour into PM POSHAN meals, reaching lakhs of schoolchildren every day.
We partnered with The Akshaya Patra Foundation, Gujarat, to bring fortified flour into PM POSHAN meals, reaching lakhs of schoolchildren every day.
Vishwatmak Jangli Maharaj Ashram, Maharashtra
Vishwatmak Jangli Maharaj Ashram, Maharashtra
We partnered with Vishwatmak Jangli Maharaj Ashram in Maharashtra to provide fortified wheat flour to 10,000+ students aged 5–18 every day.
We partnered with Vishwatmak Jangli Maharaj Ashram in Maharashtra to provide fortified wheat flour to 10,000+ students aged 5–18 every day.
The Akshaya Patra Foundation, Vrindavan
The Akshaya Patra Foundation, Vrindavan
The Akshaya Patra Foundation, Vrindavan
We partnered with The Akshaya Patra Foundation, Vrindavan to bring fortified wheat flour to 1 lakh+ children through the PM POSHAN programme.
We partnered with The Akshaya Patra Foundation, Vrindavan to bring fortified wheat flour to 1 lakh+ children through the PM POSHAN programme.
FROM OUR PARTNERS
FROM OUR PARTNERS
The people who make fortification happen
The people who make fortification happen
The people who make fortification happen
Fortification works when it fits into systems already running. Here is how our partners describe putting it into practice.
Fortification works when it fits into systems already running. Here is how our partners describe putting it into practice.
“Ten years ago we had to withdraw from fortification because the premix changed the colour and taste of the roti. With Fortify Health’s premix there is no difference at all. In three years we have not received a single complaint from the market.”
Prasann Sharma
General Manager, Sanghvi Foods, Madhya Pradesh
“Ten years ago we had to withdraw from fortification because the premix changed the colour and taste of the roti. With Fortify Health’s premix there is no difference at all. In three years we have not received a single complaint from the market.”
Prasann Sharma
General Manager, Sanghvi Foods, Madhya Pradesh
THE OPPORTUNITY
THE OPPORTUNITY
Our next phase of impact
Our next phase of impact
Our open market programme proves flour fortification is a simple and cost-effective way to reduce anaemia. With India’s welfare programmes already delivering wheat and flour to over 400 million people daily, our next step is making sure the flour they receive is always fortified.
Our open market programme proves flour fortification is a simple and cost-effective way to reduce anaemia. With India’s welfare programmes already delivering wheat and flour to over 400 million people daily, our next step is making sure the flour they receive is always fortified.
Our open market programme proves flour fortification is a simple and cost-effective way to reduce anaemia. With India’s welfare programmes already delivering wheat and flour to over 400 million people daily, our next step is making sure the flour they receive is always fortified.
TODAY
20M+
20M+
people reached every month through India’s open market
people reached every month through India’s open market
Working with flour mills across India to fortify the flour already on shelves.
Working with flour mills across India to fortify the flour already on shelves.
TOMORROW
100M+
100M+
100M+
people expected to reach monthly by 2030
people expected to reach monthly by 2030
By partnering with government welfare programmes such as PDS, PM-POSHAN, and ICDS, we'll avert 250,000+ years lived with anaemia annually and move closer to making fortified flour the norm, not the exception.
FORTIFY HEALTH IS PROUDLY SUPPORTED BY
FORTIFY HEALTH IS PROUDLY SUPPORTED BY
GET INVOLVED
Help us fortify health for millions more
Help us fortify health for millions more
Help us fortify health for millions more
If you fund high-impact global health, work in nutrition policy, or are looking to support a rigorous, evidence-led team, we want to hear from you.
If you fund high-impact global health, work in nutrition policy, or are looking to support a rigorous, evidence-led team, we want to hear from you.
If you fund high-impact global health, work in nutrition policy, or are looking to support a rigorous, evidence-led team, we want to hear from you.