India faces a persistent and urgent public health challenge: iron deficiency anaemia (IDA).

Despite decades of national efforts—ranging from supplementation programs to dietary diversification—anaemia remains alarmingly widespread.

According to NFHS-5 (2019–21), 67% of children under five and 52.2% of pregnant women are anaemic.

With strong evidence, proven tools, and scalable solutions already available, the time to act is now.